Descriptive research methodology

As such a paradigm arrives at a current truth! Then LINCOLN and GUBA take paradigm use very eruditely through three "paradigm eras, pre-positivist, positivist, and post-positivist periods in which certain sets of beliefs guided inquiry in quite different ways. As paradigms are assaulted by facts that do not fit, the facts can be walled off. The quotes in this paragraph come from Chapter 1, pp.

Descriptive research methodology

In quantitative research design the researcher will count and classify, and build statistical models to then explain what is observed.

Data collected using this research approach is in the form of numbers and statistics. Quantitative research then results in precise measurements.

Key aspects of Quantitative Descriptive Analysis[ edit ] QDA is a behavioral approach that uses descriptive panels to measure a product's sensory characteristics. The key aspects of the methodology of Stone and Sidel are: Subjects are consumers who are moderate to heavy users of the product.

Panels are a small number e. Subjects are screened for sensitivity to product differences. The subjects, not the researchers, formulate the descriptions in their own terms of the sensory attributes under study.

Descriptive research methodology

For example, subjects may be asked to rate a mineral supplement in terms of its "bitterness" rather than its "alkalinity".

Data are collected from subjects without discussion among the subjects. Quantitative, not qualitative, assessments are made. Subjective descriptions such as "like", "dislike", good", or "bad" are irrelevant.


Interval scales are used. Relative assessments are more important than absolute assessments.

Descriptive research methodology

Responses are often graphically implemented n order to avert biases associated with some numbers and are subsequently transformed to numerical assessments, such as on a scale of 0 - 60 or 0 - Products are presented for evaluation multiple times by the subjects.Volume 5, No.

1, Art.

Descriptive Research Design - Observing a Phenomenon

7 – January Naturalist Inquiry and Grounded Theory. Barney G. Glaser. Abstract: The world of Qualitative Data Analysis (QDA) methodology became quite taken with LINCOLN and GUBA's book "Naturalistic Inquiry" ().I have no issue with it with respect to its application to QDA; it helped clarify and advance so many QDA issues.

Different textbooks place different meanings on research design. Some authors consider research design as the choice between qualitative and quantitative research methods. Others argue that research design refers to the choice of specific methods of data collection and analysis.

In your. 36 CHAPTER 3 Research methodology INTRODUCTION This chapter deals with the research methodology of the study, including the research design, setting, population, sample and . Studybay is an academic writing service for students: essays, term papers, dissertations and much more!

We're trusted and chosen by many students all over the world! What is the basic methodology for a quantitative research design? The overall structure for a quantitative design is based in the scientific method.

Module 5: Data Preparation and Analysis Preparing Data. After data collection, the researcher must prepare the data to be analyzed. Organizing the data correctly .

Data Preparation and Analysis - Research Methodology Course