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Learn techniques to get more rich, useful information out of your data using Excel, and take the next step to build a rich profile of data-driven marketing techniques. Since market research plays a big part at iAcquire, there is always a bunch of data collected to learn about the market.
There are two secrets for this. After the data is collected, I think about what possible findings and conclusions I can get and analyze the data based on the possible outcomes. Also, I get familiar with the data analysis techniques available.
In this blog post, I will introduce to you the seven most common and useful data analysis techniques for survey analysis, and then walk you through their processes in Excel. The following examples will be shown in Excel Data Analysis Technique 1: Frequency Distribution Histogram in Excel Frequency distribution is a simple data analysis technique which allows you to get a big picture of the data.
From frequency distribution, you can see how frequently the specific values are observed and what their percentages are for the same variable. How to use the Histogram feature in Excel: Analysis Toolpak is a hidden add-in.
So you need to unhide it.
An Analysis of DataClear Products and Markets ( words, 2 pages) Case Analysis of DataClear Products and Markets Case Analysis of DataClear Products and MarketsData Clear had a great success with its first software product, ClearCloud domestically. Growth rates for each segment within the global sample preparation market have been determined after a thorough analysis of past trends, demographics, future trends, technological developments, and regulatory attheheels.comon: State Tower, 90 State Street, Suite , Albany, Case Analysis of DataClear Products and Markets. Case Analysis of DataClear Products and Markets Data Clear had a great success with its first software product, ClearCloud domestically. The software they had was a state of the art data analysis package, which had two versions, one for the telecommunications industry and the other for the financial services providers.
Here is how to unhide the analysis Toolpak in different versions of MS Excel: You can also use Pivot Tables to compute the frequencies of the nominal data which will be easier.
This technique will be introduced later. Data Analysis Technique 2: It equals to the sum of all the values divided by the numbers of observations. It is the most popular measure of central tendency, especially when the data set does not have an outlier. If there are even numbers of values, the median is the average of the two numbers in the middle.
It is useful when the data set has an outlier and values distribute very unevenly. It is useful when the data is non-numeric or when asked to find the most popular item. Range and standard deviation are the basics measures of dispersion.
The bigger the range and bigger the standard deviation, the more dispersed the values are. So the range is Variance is the average of squared difference from the mean.
Standard deviation is the square root of variance. How to measure central tendency and dispersion in Excel You can use the function wizard. For example, you want to know the maximum value among all the values: Double click on an empty cell 2. But there is an easier way to compute all these in Excel: Specify the cell range in the Input Box 3.
From this, you can easily learn about the central tendency and dispersion of the values for the variable. Data Analysis Technique 3: Comparing Means — Statistical Testing Heads up!
This requires some knowledge of statistics! If you are not familiar with complicated statistics, you can start your free course at Udacity. T-Tests are used to test if the difference of means is statistically significant. It tests if the sample is representative of the populations.
For example, if the mean for variable 1 is 20 and the mean for variable 2 is 28, you may say the means are different.
In Excel, there are three types of t-Tests: Usually, we only need to use t-Test: Suppose the marketer collected the ratings data before changing the product packaging and after changing it.Go Global--or No? HBR case study responses - To Go Global Case Analysis of DataClear Products and Markets Ho Chi Minh City International University BA MIU - Winter Case Analysis of DataClear Products and Markets.
13 pages. Case 5 . Marketing > Market Analysis Market Analysis The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.
Case Analysis of DataClear Products and Markets. Filed Under: Research papers Tagged With: Case Studies.
Data Clear had a great success with its first software product, ClearCloud domestically. The software they had was a state of the art data analysis package, which had two versions, one for the telecommunications industry and the other for. Quantitative Data Analysis Techniques for Data-Driven Marketing Posted by Jiafeng Li on April 12, in Market Research 10 Comments Hard data means nothing to marketers without the proper tools to interpret and analyze that data.
Market analysis templates help the company officials to keep a record of the type and amount of products the company is producing and releasing in the market and the quality of services it is receiving.
Sep 27, · A market analysis is a good way to get clarity. Finally, if you are seeking funding, a market analysis is going to be key data to convince your audience that your business idea has the facts and hard numbers to back it up.
Market analysis and your business plan/5(95).